The effective marketing of an organisation’s products and services is critical to its success. The University of Chester's Marketing Management course aims to help students develop their skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling students to effectively contribute to the success of the business.

This course will help students to achieve their management aspirations by being relevant to the modern business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make management decisions that impact on the organisation’s success.

Tutors encourage class discussions, helping students to learn to build, express and defend their own informed thoughts. Modules have been carefully designed to provide students with relevant skills, knowledge and understanding that will enable them to perform successfully, and this course has the potential to offer them a springboard to a new career.

In association with the course, there are opportunities for students to apply for an internship.