Bachelor of Arts - Digital Media Studies

The BA Major in Digital Media Studies balances theory, critical thinking, and communication skills with the technical and creative skills needed for today's emerging digital technologies. Students take a combination of Digital Media (DIGI) and Media Studies (MEDI) courses in a four–year program and emerge with a powerful set of skills that prepares students for a variety of careers: from writers and artists, web developers, and media producers to teachers, public service workers, and entrepreneurs. The skills developed in the program are in demand in the entertainment arts, the film and broadcasting industries, management services to business, advertising and public relations, publishing, web development, media production, journalism, advocacy, communications, library science, archival research.

The program emphasizes media agency in all aspects of study, requiring students to acquire the knowledge, skills and confidence necessary to engage with contemporary media in a wide range of contexts from advocacy to management to production. The program explores the multi–disciplinary nature of Digital Media Studies as a field of inquiry. Course content integrates the best insights of such diverse areas of study as culture, perception, digital society, political economy, game theory, marketing and public relations, policy and regulation, and digital media creation (Web, video, audio). While this program has a distinctive focus on contemporary Canadian media and culture, we encourage international students to bring their experiences into the classroom and share them through dialogue and assignments based on their knowledge of other cultures. Students will discover how digital media studies knowledge and skills supplement and enhance their courses in other disciplines as well. This creative multi-disciplinary approach to learning contributes to the career flexibility required in the current labour market and sought by graduate schools.

Students are encouraged to purchase a laptop with industry standard software as their production machine. A portable computer lab, wireless network, video and audio production equipment, and technical support are availabe for student use in the program. Arrangements with the VIU Campus Store provide support for student purchase of computers and software.