Bachelor of Arts (Honours) - Digital Marketing and Business Management (DM01)

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. The world of Business Management is fast-moving and dynamic: Business organisations are facing unprecedented change and complex challenges both within the UK and globally. This demands that students who enter the business sector understand the dynamics of the business environment and how organisations operate in increasingly uncertain situations. The Business Management degree at Liverpool Hope University examines small to medium-sized enterprises to global multi-national companies – public, private, not-for-profit with a focus on business principles, organizational dynamics and management processes. Liverpool Hope Business School holds the prestigious AACSB accreditation and has an enviable reputation for developing students with sound theoretical principles, thorough understanding of contemporary business practices and informed by the latest research. The links we have with local and national businesses, plus links with professional bodies, ensure students are well prepared for the world of work.