College Certificate - International Business and Trade Clerk (Short Term Study)

Students will take the International Business and Marketing courses to complete this certificate. Students will learn about business in a global context, and will explore the fundamentals of effective marketing planning and strategies.

International Business This course introduces students to globalization and to the value-adding activities of businesses in the current global economy. First we discuss the impact of national cultures on doing business globally. In addition, we examine the external forces that impact businesses, international organizations, legal and labor forces in the global context. Further, the course touches on strategic alliances and the impact of rapid environmental changes on strategic planning for international business. Marketing This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of marketing within organizations and society in general. Students will study the major components of a marketing plan, the marketing mix and consumer relationships. They will learn how to address the basic needs of companies in planning, developing, and managing products, distribution channels, promotion and pricing. This program is an 8-week intensive academic program.