Bachelor of Science (Honours) - Marketing including Foundation Year (N52F)

The Bachelor of Science (Honours) in Marketing (including Foundation Year) (N52F) is a comprehensive undergraduate program designed to develop students’ knowledge and skills in modern marketing practices. The course begins with a Foundation Year, which prepares students with essential academic skills, business understanding, and subject-specific knowledge needed for successful progression to degree-level study.

Following the foundation year, students explore core areas of marketing such as consumer behaviour, digital marketing, branding, market research, advertising, and strategic marketing management. The program emphasizes the application of marketing theories in real-world contexts, enabling students to understand how organizations attract, engage, and retain customers in competitive markets.

Throughout the course, students develop analytical, creative, and communication skills, alongside an understanding of data-driven decision-making and emerging marketing technologies. Opportunities for practical projects and case studies allow students to apply their knowledge to contemporary business challenges.

The degree culminates in a final-year project or dissertation, where students can investigate a specific area of interest within marketing. Graduates are well-prepared for careers in marketing, advertising, digital media, brand management, and business development, as well as for further postgraduate study.