Bachelor of Management - Marketing Emphasis

Students can tailor their 4-year Bachelor of Management degree to their interests, by selecting the emphases of their choice. Initially, students will establish a solid foundation of technical competence and skills with courses such as accounting, finance, information technology, management ethics, and international business, all the while developing effective management skills.

Students can be the marketing professional that knows the ins and out of building brand loyalty, developing their customer base, and creating effective advertising campaigns.

Students will be on top of their game, as they learn how to research, create, and design marketing campaigns from inception. They will learn about:

• advertising methods • consumer behavior • international marketing • promotion strategies • research techniques • strategic marketing

With the Marketing emphasis, graduates can pursue careers such as marketing manager, market research analyst, project manager, public relations professional, sales representative, and so much more.