Bachelor of Arts (Honours) - Marketing, PR and Advertising

The BA (Hons) Marketing, PR and Advertising degree is accredited by the Chartered Institute of Marketing (CIM). By selecting specific modules, students may gain exemptions toward the CIM Diploma in Professional Marketing, enhancing professional credibility within the marketing industry. The programme focuses on the integrated management of marketing, marketing communications, public relations, and advertising, while strengthening knowledge through a comprehensive multimedia approach to marketing communications. Internships and hands-on industry projects provide opportunities to work on real marketing challenges and develop practical professional skills.

Marketing is a vital function for all organisations in promoting products, services, and brands to diverse audiences. This programme delivers a strong foundation in key marketing, branding, and communication concepts, preparing graduates for successful careers in advertising and public relations within organisational or agency environments. As a practical and in-depth course in one of the most dynamic business disciplines, the programme equips students with the capability to plan and execute effective communication campaigns that deliver targeted messages to appropriate audiences at optimal times.

The progressive development of expertise in marketing, public relations, and advertising techniques provides an understanding of how strong and consistent brand identity is created and the positive impact this has on business profitability. By the end of the course, students complete a professional digital portfolio that demonstrates creative, analytical, and strategic competence.

The Chartered Institute of Marketing is the world’s leading professional body for marketers, dedicated to advancing the marketing profession, maintaining professional standards, and enhancing practitioner skills. Collaboration between the university and CIM enables students to gain professional qualifications alongside their academic studies. These qualifications are highly regarded by employers, and their content is embedded within the degree curriculum to ensure graduates are well prepared for successful careers in the marketing sector.