Bachelor of Science - Business Management and Marketing (with International Foundation Program)

This Business and Marketing degree prepares students to work in the rapidly evolving, and hugely diverse, world of marketing. The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, students will build their understanding of managing people, operations, logistics and finance. Students will learn how businesses need to operate effectively and responsibly in culturally diverse markets. Students will have the opportunity to focus on their future employability by building their academic, leadership and management skills and practising them in problem-based team activities and scenarios. Students will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. Students will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of their messages to their chosen target market. This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, the University of Roehampton on-campus students will be eligible for a CMI L5 qualification in Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation. In addition, the University of Roehampton is a Graduate Gateway institution with the Chartered Institute of Marketing (CIM) and this degree has been mapped against CIM qualifications to apply exemptions for modules. This provides students with an opportunity to gain a professional marketing qualification alongside their degree.