Master of Arts - Business Management for the Creative Industries (Animation) (Applied)

Students develop strategic, operational, leadership, and analytical capabilities while applying management principles directly to animation production environments, creative workflows, pipelines, and content ecosystems.

They gain practical experience through industry-aligned projects and partnerships, engaging in milestone-driven, consultancy-style work that emphasises responsible, ethical, and sustainable leadership within the creative economy. This enables graduates to lead, grow, and transform creative enterprises.

This extended, full-time programme (including Advanced Practice) enhances the standard one-year qualification by incorporating a vocational or research-based internship. This provides valuable work experience and helps strengthen graduates’ CVs. A research internship offers the opportunity to develop analytical, teamwork, research, and academic skills through collaboration with a research team in an academic setting. A research internship is guaranteed; however, a vocational internship cannot be guaranteed. Students are supported with practical advice and guidance to help them find and secure suitable vocational placements.

Students also have opportunities to engage with global brands and creative leaders through events such as Animex—one of the world’s largest festivals of animation and computer games—as well as through client briefs, mentoring, and live collaborative projects.

Learning is further enhanced through access to highly specialised equipment and facilities within animation studios, game studios, VFX houses, and digital media environments.