Bachelor of Science (Honours) - Business Management and Marketing (with Foundation Year)

This course is offered as a degree with foundation year - a four-year programme which provides an additional foundation year at the beginning of the degree, that will give students an academic and practical experience, as well as the skills they need to ensure they are equipped to successfully complete their chosen degree. During the foundation year, students will take modules in English and Maths which will develop their core academic and study skills. The syllabus includes a year-long module relevant to their chosen degree subject, such as Business Essentials. This will provide students with a subject specific knowledge in Business, which is essential for success in their degree. The Business and Marketing degree prepares students to work in the rapidly evolving, and hugely diverse, world of marketing. The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, students will build their understanding of managing people, operations, logistics and finance. Students will learn how businesses need to operate effectively and responsibly in culturally diverse markets. Students will have the opportunity to focus on their future employability by building their academic, leadership and management skills and practising them in problem-based team activities and scenarios. Students will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. Students will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of their messages to their chosen target market. This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, the University of Roehampton on-campus students, will be eligible for a CMI L5 qualification in Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation. In addition, the University of Roehampton is a Graduate Gateway institution with the Chartered Institute of Marketing (CIM) and this degree has been mapped against CIM qualifications to apply exemptions for modules. This provides students with an opportunity to gain a professional marketing qualification alongside their degree. This course offers all students the option of a one-year paid work placement, to boost their employability even further. If students choose this route, they will take the placement following year two of their course, and then return to complete their degree.