Bachelor of Communication - Public Relations (BP223) (048666F)

Public Relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern Public Relations.

The Bachelor of Communication (Public Relations) prepares students for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.

This degree includes subjects in communications and theory, principles and research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. Students will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.

Students will build their skills and knowledge on campus and in a variety of work-integrated learning environments. Students will be exposed to other fields of applied communication practice and how they converge with Public Relations.