Master of Science - Strategic Marketing and Analytics with Industry Year

Master of Science - Strategic Marketing and Analytics with Industry Year prepares students to design, analyse and deliver impactful marketing strategies with clarity, confidence and evidence‑driven precision.

Exploring a range of analytical tools, strategic frameworks and contemporary marketing approaches, students will develop the skills to interpret data, understand consumer behaviour and drive effective decision‑making across diverse sectors. The integrated industry year strengthens their professional readiness, giving them hands‑on experience and real insight into modern marketing and analytics practice

In this program, students will develop the skills to lead in marketing and analytics across industries. They will learn to analyse consumer behaviour, evaluate campaign performance, and turn data into actionable strategies with clarity and confidence. Using strategic, analytical, and evidence-based approaches, students will tackle real-world challenges and apply insights across diverse sectors.

Through hands-on projects and year-in-industry placements, students will gain professional experience, applying digital tools and techniques from modern marketing analytics courses. This marketing analytics degree equips them with the knowledge and practical skills to succeed in roles aligned with a master’s in marketing analytics, ensuring they are industry ready.