3-Term Pathway - International Year One in Business - Continue to Bachelor of Science (Honours) - Management and Marketing (Year Abroad)

Program Description For students that completed high school with good grades but don’t qualify for entry to an undergraduate degree, they could study an International Year One, which combines university preparation with degree 1st year. After completing this pathway option students qualify for progression to the 2nd year of an undergraduate degree at the University of Essex. This delivery option includes 2 terms of modules, and a 1 term internship.

Students’ course length is determined mainly by their English language level (UKVI IELTS score). Students on all course lengths take a set of common or similar modules to gain a solid base of skills for university. If the course is longer than 2 terms, they’ll take additional modules designed to improve one or more of their English language level, academic skills, and basic knowledge of particular subjects.

Bachelor of Science (Honours) - Management and Marketing

At Essex Business School, where this BSc Management and Marketing course is taught, they encourage students to become independent thinkers and act creatively and strategically to help organizations succeed, whatever their challenge.

This course enables students to combine the study of management with the opportunity to develop marketing expertise. They learn what’s involved in managing modern organizations and understand the role of customers, consumers, the service relationship and brand management. The School also develops their practical skills in communication, data analysis and critical thinking.

Students explore subjects such as:

• digital marketing and social media • marketing management • consumer behavior • brand management • business strategy • organizational behavior