Advanced College Diploma - Business Administration - Marketing (PBAMC) (Co-op)

Program Description Sheridan College Business Administration – Marketing program prepares students for an exciting career in marketing, advertising, promotion or sales. Throughout this program, students will learn to: • Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive. • Develop and deliver sales presentations and advertising plans. • Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Throughout this program, students have the ability to customize their education by choosing the marketing electives that meet their goals and interests. Students can choose to receive a broad marketing learning experience, or choose to specialize in areas such as digital marketing or sales.

The graduate has reliably demonstrated the ability to: • Develop a marketing plan that will meet the needs or goals of a business or organization. • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target. • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs. • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market. • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization. • Analyze the viability of a concept, product, good, and/or service in local, national or global markets. • Conduct market research to provide information needed to make marketing decisions. • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats. • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client. • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships. • Develop learning and development strategies to enhance professional growth in the field. • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives. • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization. • Apply the principles of business ethics and corporate social responsibility to business decisions.