Master of Science - International Business Management and Marketing (Applied)

MSc International Business Management and Marketing (Applied) explores marketing as a core function of organisations, focusing on understanding consumer journeys and building and maintaining customer relationships. Students study the fundamentals of strategic marketing in practice, including working as consultants through the Teesside Marketing Clinic. The programme is suited to business graduates or those from related disciplines who wish to pursue careers in management or marketing. It also appeals to individuals already working in marketing who are seeking to advance their careers but do not yet have significant experience. The applied element enables students to develop practice-based solutions to real-world challenges. Students take on consultancy roles through projects or internships, identifying opportunities and generating ideas before presenting strategic solutions to clients. Through this experience, they enhance their personal and professional knowledge, skills, and behaviours, supported by reflective practice.