Bachelor of Arts (Honours) - Fashion Buying and Brand Management

This exciting fashion fashion management degree in London, UK, encourages creative flair whilst also developing students business nous, including problem-solving, organizational, planning, promotional and fashion management skills.

Students will gain a deeper understanding of buying cycles, sales performance, product development, fabric sourcing and testing, the supply chain, the importance of sustainability and fashion brand development.

This fashion marketing degree course will also teach students how to predict fashion trends, plan a fashion range, understand consumer behavior and undertake psychographic profiling. It has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry.

Students' creative learning will be enhanced through a diverse range of guest speakers and industry-led projects, while external visits will provide behind-the-scenes insights into manufacturers, trade fairs, fabric suppliers and retail spaces.

Using the Adobe suite and online fashion resources, students will develop the creative and practical skills to enable them to plan a fashion range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion, including fashion marketing, buying and brand management.

During this fashion management degree, students will gain practical knowledge about the product development process, including fabric selection and testing, color management, quality management and sustainability. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.