Stimulating and fast-paced, marketing is a career that could take students anywhere. Marketing jobs are wherever ideas, products, or services are sold.

Students start on that path by taking core subjects that build business skills and knowledge. Then shift focus to specialized marketing courses including:

• e-commerce • consumer behaviour • global marketing • marketing research

To add more real-world experience, students can choose an optional 16-week co-op placement. It runs between their first and second year. Students will practice what they learned, while developing networks and expanding their experience.

When they graduate, students will be prepared to work in marketing, sales, and communications. More specifically, they could be part of advertising, social media, public relations, or corporate communication teams.