Bachelor of Arts (Honours) - Fashion Marketing

Program Description This specialist pathway focuses on fashion marketing, marrying the creativity of the fashion industry with the commercial aspects of the marketing sector. Students will be introduced to the structure of the fashion industry and learn how different organisations ensure a seamless and effective transition from concept to collection to customer. Using market research, students will learn how to devise creative marketing strategies that successfully attract new customers and generate sales. Students will explore a range of innovative marketing techniques, including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

There will be plenty of opportunities to work on live marketing briefs including devising marketing strategies for fashion shows, events and photoshoots. Students will also learn how to do fashion photography using our specialist software equipment. In Year 2, students have the option to study abroad at one of Regent's international partner institutions to expand their understanding of this global industry. This degree will develop students as innovative and visionary marketers, who are well-equipped to succeed in a range of fashion careers, including marketing and communications, buying and merchandising and retail management.