The three-year Business Management (Marketing) diploma program is designed to give students a background in business management with emphasis on the area of Marketing. Students acquire a solid understanding of the practices involved in marketing and promoting a product or service. This includes advertising, market research, professional selling, distribution, business planning, and customer relations.

Objectives Upon successful completion of the program, graduates will be able to: • Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy. • Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions. • Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments. • Create support materials for use in the implementation of a marketing strategy. • Integrate business concepts for effective business planning and strategic management. • Demonstrate application of the Conference Board of Canada employability skills.