Master of Science - Digital Marketing Management

There is a growing need for individuals with the theoretical and practical expertise to develop and manage digital campaigns that can enhance the viability of an organisation. Designed in partnership with the Digital Marketing Institute which provides the accreditation and additional certification, the programme gives students the much-needed skills and expertise for a career in digital marketing, as: an entrepreneur managing their digital marketing strategies; a digital marketer working with clients to grow their business; or the founder of a start-up company who wants to expand on their marketing strategies. Throughout this programme, the student will learn about digital marketing analytics, content creation and campaign management, digital marketing optimisation, communicating and engaging with digital consumers, integrated marketing across multiplatform and exploring strategic innovation management and emerging technologies like metaverse virtual and augmented realities. The programme combines expert knowledge from the industry with knowledge delivered by experienced academics with a research track record. Whether they are already a marketer seeking to develop your expertise in the rapidly evolving industry, a business, management, or marketing graduate considering a career in digital marketing or an entrepreneur thinking of upskilling and managing digital marketing strategies, the student will be supported on the programme to achieve your potentials. At the successful completion of the programme, they will be awarded their MSc degree from the University of Greenwich, and because of our accreditation, they will gain an additional Professional Diploma in Digital Marketing (becoming a Certified Digital Marketing Professional from DMI) and get some exceptions to gain a Diploma in Professional Digital Marketing (through CIM).