Bachelor of Arts (Honours) - Marketing Communications with AI Integration (N500) (Sandwich)

Program Description The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, this professionally-focused degree will equip students with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages. Students can also boost their employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). The status as a CIM Graduate Gateway institution entitles students to apply for exemptions from modules on its professional qualifications, while they can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since this marketing degrees share a common first year, students get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of the second year.