Master of Science - Digital Marketing and Analytics

Program Description This degree will equip students with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-drive industry. Students will examine how digital technology can alter consumer behaviour. Using this data, students will learn how to construct multi-dimensional customer profiles that help predict new trends and consumer behaviours. Using analytics software, such as SAS and SPSS, will help master the quantitative skills needed to conduct and evaluate data analysis. This degree is accredited by the Chartered Management Institute (CMI). Students will be eligible to receive a certificate for CMI Level 7 Strategic Management and Leadership Practice and also a joint Regent’s/SAS certificate. This degree is also accredited by the Institute of Direct and Digital Marketing (IDM), offering the opportunity to take the IDM Certificate in Digital Marketing without any additional study. As part of the degree, students will also be encouraged to work towards a Google Analytics Qualification (QAIC). The knowledge and qualifications acquired from this degree will make graduates very attractive to marketing employers and will open up opportunities in areas including web analytics, social media, content marketing, and data analysis.