Bachelor of Advertising (106702M)

The Advertising course is perfect for students who want to become advertising professionals in the creative and arts industries, graduating with high-level skills and knowledge as a creative advertising and communication professional. With the opportunity for hands-on application through their creative practice, this course responds to the demand for adaptable and agile communication specialists in the advertising industry.

Students will undertake fundamental units in media communications, advertising principles, copywriting and critical thinking. They will work with real clients to develop industry relationships and their own portfolio.

Students will graduate with a significant body of work that showcases their abilities in advertising and represents who they are as emerging advertising professionals.

Graduates will also be prepared to meet the challenges of a transforming advertising industry in the context of global cultural and economic disruption caused by climate change, technological transformation and disruptors like the COVID-19 pandemic.

Collarts offers students a variety of real-life industry experiences so that they are career-ready when they graduate. With the opportunity to create a capstone project and undertake industry placement, students will leave the course with a well-rounded understanding of the advertising industry, both in Australia and overseas.