In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.

The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute.

This learning experience will enable graduates to: • Apply marketing concepts and principles to the financial services sector in Canada and globally • Develop and implement effective strategic marketing plans for financial products and services • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations