Master of Arts - AI and Digital Media with Professional Experience Year (PEY)

This program explores the intersection of artificial intelligence and digital media, combining creative practice with emerging technologies. It is designed to develop skills in using AI tools to create, analyze, and enhance digital content across various media platforms. Students study areas such as digital storytelling, media production, machine learning applications, data-driven content creation, and interactive media. The curriculum emphasizes creativity, critical thinking, and the ethical use of AI in media and communication. The Professional Experience Year (PEY) provides an opportunity to gain practical industry experience, allowing students to apply their skills in real-world digital media or technology environments. Graduates are prepared for careers in digital media, creative industries, content development, and AI-driven media innovation.