Bachelor of Arts (Honours) - Marketing and Consumer Psychology (Placement Year)

The BSc (Hons) Marketing and Consumer Psychology degree at Derby focuses on understanding consumer behaviour, purchasing patterns, and product or service experiences. The programme equips students with the skills to develop marketing techniques and campaigns that influence consumer behaviour while applying industry-relevant knowledge to enhance employability. Students engage with guest speakers from diverse backgrounds and work with organisations to improve their understanding of customers. Opportunities to study abroad at partner institutions help develop a global perspective, and placements and internships provide practical experience through real marketing projects for employers.

The degree is accredited by the Chartered Institute of Marketing (CIM), allowing graduates with a 2:2 or higher to gain exemptions towards CIM Certificate and Diploma modules, supporting a fast-tracked professional marketing career. The course emphasises the application of customer insight methods and consumer theory to marketing scenarios, fostering a thorough understanding of current marketing issues.

Teaching methods are varied and interactive, including lectures and seminars led by tutors and guest speakers, individual and group-based practical assignments such as advertising campaigns, blogs, infographics, social media content, videos, and TV commercials—many aligned with real company briefs. Students also participate in visits to exhibitions, trade fairs, and companies, alongside research projects, placements, and internships. Assessment is primarily through coursework, including written research reports, visual presentations, creative outputs, and online assessments. Group work at levels 4 and 5 develops collaborative skills, while independent work at level 6 deepens research and critical analysis abilities.

Every student is assigned a Personal Academic Tutor (PAT) from the start of the degree, providing guidance, support, and insight throughout the academic journey. The PAT helps students explore strengths, address challenges, set goals, reflect on progress, and develop both academic and personal skills. Additional support includes identifying extra-curricular opportunities, work experience, and skill development outside the course, preparing students for professional and personal growth.

The programme also emphasises strong industry connections, with partnerships across various sectors providing hands-on experience, exposure to current industry practices, and insights into the latest innovations. These collaborations ensure graduates are well-prepared to succeed in competitive global markets.