Bachelor of Arts (Honours) - Fashion Communication and Promotion

Program Description This course encourages students to investigate, develop and create meaningful and forward-thinking forms of visual communication, promotion and advertising. The focus is on the visual communication of brands through which innovative messages and narratives for products and services are built for the global fashion and lifestyle industries.

The course combines industry knowledge and experience with creative processes and explores the relationships between advertising, retail and visual merchandising, fashion media and journalism, art direction and styling, and fashion analysis and trend prediction. Students will develop visual communication skills across a range of creative media, including photography, film, graphics, print, digital design, interactive media, and 3D and retail design. Students will also explore how brands communicate and learn to use software packages such as Adobe Creative Cloud, so they can develop their creative ideas to communicate with consumers.