Master of Arts - Marketing Communications

Program Description Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, students can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR). The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning students automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, they can also achieve the IPA Global Foundation Certificate. The multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.