Master of Marketing - Accelerated (MC197EXE15) (077512F)

Students will learn how to develop appropriate marketing tactics and strategies for implementation across a range of sectors, while enhancing their understanding of the role marketing plays within an organisation, and its relationship with other critical business areas.

Royal Melbourne Institute of Technology (RMIT) offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations and group discussions. Students will also have access to online and digital resources through the online learning management system.

Students will learn how to design and undertake marketing management planning, identify and improve their strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research.

This degree comprises core and elective topics. Students will be able to select six electives that will deepen and broaden their knowledge of marketing.