The Music Business Diploma Program teaches the essential business fundaments and disciplines relevant in today's fast-paced entertainment industry. Students will learn the skills required to promote, market, and manage entertainment events and their associated revenues; to manage concert tours through planning, organizing, and executing tour itineraries; to interact with musicians and entertainers as managers or agents; to understand the technologies used to produce and record music; to utilize social media platforms and the internet to build brand awareness in the entertainment industry; and to understand and interpret a wide variety of entertainment agreements and contracts.