Bachelor of Arts - Advertising and Marketing Communications (Honours)

Program Description Students will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. They will also learn how to develop communication messages, and undertake digital and traditional media planning.

DMU has one of the largest marketing departments in the UK and their staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of DMU's lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, DMU's dedicated marketing lecturers will provide students with help and support throughout their studies, placement applications and graduate careers.

Reasons to study Advertising and Marketing Communications at DMU:

• Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner: leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) • Pitch a business idea to real-life entrepreneurs and win a great prize: through DMU's annual Fox’s Lair competition for first year students • Work on real projects with advertising and marketing communications agencies such as creating advertising campaigns, and undertake a variety of innovative coursework and assessments to help students put their skills into practice • Enjoy an international experience with #DMUglobal: trips have included New York, Belin, Copenhagen, Indore and Beijing • Placement opportunities with local, national and global companies including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2) • 93% overall student satisfaction* * Marketing and related subjects, National Student Survey 2017 • DMU's alumni are employed by leading brands in graduate jobs: such as Sales Executive at Toyota, Marketing Executive at Marks and Spencers, Graduate Trainee Commercial Marketer at EE and more