Master of Science - Digital Marketing

The MSc Digital Marketing at the University of West London is a multi-dimensional and dynamic course that will equip students with the knowledge and skills required to become future strategic decision-makers and creative problem solvers in digital marketing.

Throughout this digital marketing Masters, students will learn how to effectively analyse, communicate and operate in competitive local and global contexts, preparing them to be highly successful digital marketing professionals within a rapidly evolving industry.

Through a series of specifically designed, practical hands-on workshops, expert guest speakers, simulations, and industry “live briefs”, the course provides:

• a modern approach to the teaching of digital concepts, from a broad range of avenues including strategic marketing, leadership, e-commerce, consumer behaviour, social media marketing and designing new paths to purchase on innovative digital platforms • a thorough curriculum aimed at the optimal utilisation of digital tools, to enhance data analysing and research skills, along with providing insights to improve marketing performance • hands-on practical learning through modern assessments and industry-inspired projects • the opportunity to develop and further enhance skills like creative problem-solving, innovative thinking, and the ability to work independently and as a team to formulate ideas and opinions that drive effective marketing proposals and add value to any global organisation or marketing team • knowledge of how the digital customer experience is integral to marketing • well-structured and carefully curated course content to enhance different levels of understanding and learning styles.