Double Degree - Bachelor of Arts - General Major Humanities & Bachelor of Business Administration - Marketing (Optional Co-op)

Program Description With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing. The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.

Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - General Major Humanities

A general major in the humanities, unlike a single discipline major, allows students to customize their course selection to their interests and abilities. Where students compromise depth of focus in one area, they gain breadth of knowledge in a few key areas, thus increasing their flexibility. This multidisciplinary approach provides access to the "big picture" or the wider context of any subject area. Conversely, the courses students choose can enhance their focus and provide a cross-discipline perspective on one particular theme.

Students choosing a general major in the humanities select three disciplinary streams from the following:

• One of art, dramatic arts, or music • English • One of French, Japanese, or Spanish classical languages (Greek, Hebrew, and Latin) • history • linguistics • Indigenous studies • philosophy • religious studies