Bachelor of Arts (Honours) - Marketing - (Consumer Behavior Insights) (N512)

The Bachelor of Arts in Marketing (Consumer Behavior Insights) is designed to channel students' endless curiosity to into gaining a greater understanding of consumers which, is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds.

The University of Gloucestershire provide learners with the technology and expertise to work in the University's consumer behavior lab, a purpose-built facility, to research what creates different attitudes and behaviors. The course is underpinned by a deep understanding of professional practice and academic concepts.

Graduates will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including Harley-Davidson, and Just Eat.