Bachelor of Arts (Honours)- Digital Marketing (N500)

The Bachelor of Arts (Honours) in Digital Marketing at Leeds Arts University is an undergraduate program that combines creativity, strategy, and technology to prepare students for dynamic careers in the digital marketing industry. The course develops a strong understanding of branding, consumer behaviour, data analytics, and digital communication within the context of the creative industries.

Students learn how to design and manage campaigns across digital platforms, exploring areas such as content creation, social media strategy, search engine optimization (SEO), user experience (UX), and digital advertising. The program encourages innovative thinking and hands‑on experimentation through live briefs, industry collaborations, and project‑based learning.

By integrating marketing theory with creative practice, students gain both the analytical and design skills needed to deliver effective marketing strategies in today’s digital landscape. Graduates are well‑equipped for roles in digital marketing, brand management, content strategy, advertising, and communications across a range of sectors.