Bachelor of Science (Honours) - Digital Marketing (6205)

Marketing as an applied discipline which underpins company success, stands on the cutting edge of those professions required to adapt to a constantly changing environment. Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function.

The Bachelor of Science in Marketing with Digital degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data driven, online world. The role of this course is to educate professionals who are aware of and can effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations.