Associate in Science - Communications and Media Arts

GCC’s Communications and Media Arts program will train students to think and react like a communication manager using the latest concepts in programming and marketing. Students will develop their skills in production, writing, and the business of media, as well as gain essential knowledge of computer and satellite technologies. In addition to the required coursework, students will have plenty of hands-on opportunities:

• GCC’s internet radio station • Audio Vault computer system • Television production studio with Edit-Pro equipment • Photographic darkroom featuring individual workstations • Internships at radio stations in Batavia, Buffalo and Rochester offer additional real-world experience that is directly applicable to entry-level positions or even baccalaureate programs focusing in journalism, media studies, or film and video production.

Program Learning Outcomes

• Demonstrate the critical thinking skills required in the mass media field. • Utilize the range of organizational skills required for effective functioning in the communication field. • Apply the required performance skills needed in the mass media field. • Demonstrate knowledge of emerging technology for radio, television, and satellite operations. • Employ proficient writing skills for newspaper articles, trade publications, and business reports. • Apply ethical standards in the reporting of news through media outlets. • Demonstrate sufficient preparation for further career development and /or baccalaureate program transfer through a solid foundation in mass media concepts and computer applications in the operation of computer based equipment. • Document knowledge of how to make management decisions in programming, business/finance, and general radio station organization. • Demonstrate strong leadership and interpersonal skills as needed in media management.