Master of Arts -Artificial Intelligence and Digital Media with Professional Experience Year (PEY)

The Master of Arts in AI and Digital Media at the University of Roehampton is an innovative postgraduate program that explores the intersection of artificial intelligence, digital technologies, and creative media practices. The course is designed to equip students with both critical understanding and practical skills to navigate and shape the rapidly evolving digital landscape.

Students examine how AI is transforming media production, communication, and cultural expression, while also engaging with key issues such as ethics, data, creativity, and the societal impact of emerging technologies. The program combines theoretical study with hands-on projects, allowing students to experiment with digital tools, content creation, and AI-driven media applications.

Through interdisciplinary learning, students develop skills in digital storytelling, media analysis, and creative problem-solving, preparing them to work across a range of industries. The course culminates in a major project or dissertation, where students can explore a specific area of interest within AI and digital media.

Graduates are well-positioned for careers in digital media, content creation, creative industries, marketing, technology sectors, and further academic research.