2-Semester Pathway - International Foundation Year - Business, Media and Social Sciences - Transfer to Bachelor of Science (Honours) - Marketing and Management

Program Description This program consists of a pathway program offered by StudyGroup at the International Study Centre at the University of Sussex followed by entry into a university program offered at the University of Sussex. In your International Foundation Year, you will study courses related to your intended field of study alongside English to develop and enhance your skills as a student. Advancement into your intended program depends upon the successful completion of the pathway program.

The International Foundation Year in Business, Media and Social Sciences will familiarize you with a wide area of study for your intended degree. You will develop your critical thinking skills, creativity, analytical and team working skills, providing you with the most crucial skills required as a successful graduate.

Equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice. This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation.

You critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year, you also develop a valuable understanding of economics, accounting and business law. In the subsequent years, your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.

This course prepares you for the workplace while offering the flexibility to tailor your degree to your career path. You’ll engage with dedicated professionals, and be challenged with new perspectives, ideas and approaches. You can also spend time enriching your experience by exploring different disciplines from across the University, or by applying for a placement or to study abroad.