Advanced College Diploma - Advertising and Marketing Communications Management (652)

Program Description

This program specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Program Highlights:

• Program is well-recognized by industry professionals locally and nationally. • Specialize after first year in a creative or business stream. • Interview industry professionals, tour agencies, participate in mock interviews and build portfolio. • Graduates from this program can easily find work in advertising agencies of all sizes. They will find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

Learning outcome: • The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish. • Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques. • Account and project management, strategic media planning and execution. • How to professionally present materials to real clients. • An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.