Bachelor of Science (Honours) - Psychology and Business (C815)

The Bachelor of Science (Honours) in Psychology and Business (C815) is an interdisciplinary undergraduate program that combines the study of human behavior with core business and management principles. It is designed to help students understand how psychological insights can be applied in organizational and commercial settings.

The program covers key areas of psychology, including cognitive, social, and behavioral psychology, alongside business subjects such as marketing, management, organizational behavior, and human resource management. Students explore how individuals think, behave, and make decisions within business environments.

The curriculum develops strong skills in research, data analysis, communication, and problem-solving, enabling students to apply psychological theories to improve workplace performance, customer engagement, and business strategies.

Through case studies, projects, and applied learning, students gain practical insight into areas such as consumer behavior, leadership, motivation, and decision-making.

Graduates are prepared for careers in fields such as human resources, marketing, business analysis, management, and organizational development, or for further study in psychology, business, or related disciplines.

Overall, this program is ideal for students interested in understanding people within business contexts, combining psychological knowledge with practical business skills for a wide range of career opportunities.