2-Term Pathway - International Foundation Programme in Business - Continue to Bachelor Science (Honours) - Business and Marketing

The International Foundation Programme – Business enables students to understand a range of areas. They will develop their knowledge in business, economics, statistics and data analysis which opens up a variety of career opportunities. The International Foundation Programme (IFP) is a level 3 foundation year that is an equivalent qualification to A levels. During students' programme they will develop subject-specific knowledge with a strong focus on improving their academic English language skills in preparation for studying at university. A Bachelor of Science (Honours) in Business and Marketing will kickstart students' career in marketing whilst keeping their options open to develop expertise in other areas of business too. This course will help them to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics they will also learn essential areas of general business like Human Resource Management or operations management to putting the role of a marketer in context.