In this two year, graduate certificate program, students hone their marketing, communication and analytical skills, to build a brand, attract customers and communicate effectively in a digital marketing environment. At the same time, they gain training in workplace business practices, communications, and interpersonal dynamics. Combined, these help business graduates obtain employment that is commensurate with their interest in marketing, their business skills and their qualifications. The program enables students to become proficient in the practices and techniques used in modern marketing environments. Students learn how to combine traditional marketing and communication practices with digital marketing applications to insure a successful marketing campaign or strategy. Program courses are designed to respond to the growing demand for graduates who not only have a background in business and/or traditional marketing, but who also understand the digital arena and have some technical skills in this area. The program will therefore enhance the employability of business graduates, enhancing their undergraduate training with more specialized marketing skills (which are in high demand). Students will integrate and apply the skills and knowledge acquired in the program during a capstone project in their final semester.