Bachelor of Science (Honours) - Digital Marketing and Analytics

Program Description

Bachelor of Science - Digital Marketing and Analytics is designed to equip students with the knowledge, skills, and practical experience necessary to excel through a dynamic digital marketing landscape.

Emerging technologies are disrupting existing business and marketing models across every industry. They are redefining the way consumers engage and companies compete and opening new opportunities for enterprise and innovation. This course places students at the forefront of a fast-growing and cutting-edge industry in which skills are currently in high demand – enabling you to become a successful Marketer with a sound grasp on Digital aspects in Marketing and Data Analytics.

In this course, students will learn to design and create campaigns that provide meaningful outcomes and help brands fulfil their strategic and marketing objectives. Students will learn the fundamentals of digital marketing, consumer behaviour and consumer centric marketing, and data analysis tools – applying students skills in a variety of hands-on projects and settings.