First Year Pathway in Art and Design - Continue to Bachelor of Arts (Honours) - Graphic Design

Program Description Whether in the studio, the classroom or around town, Cambridge is full of inspiration. Whether students are honing their talent or finding their passion, the prestigious Cambridge School of Art at ARU is the perfect place to explore and design. This pathway of Art and Design targets the skills students will need in University to critically assess information, develop a design portfolio, and express themselves through visual language. Students will be introduced to practical art and design skills including developing skills of visual storytelling, image-making both in traditional and digital media, visual language and communication, formulating an independent creative response to a broad range of subject matter. For a hands-on degree, many classes are going to utilise project and portfolio based strategies to help students begin developing a portfolio and find areas of passion. With its vibrant studio culture, the Graphic Design degree will encourage students to push boundaries and challenge existing thinking by developing innovative design solutions as well as a keen understanding of professional practice. Students will experiment with print-based design as well as digital commercial practices including site-specific, interactive, motion graphics, mobile media, app design (UX/UI), web and multimedia work. The Design & Crafts courses are ranked 8th in the UK for 'Satisfied with Course' and 3rd for 'Satisfied with Teaching' in The Guardian University Guide 2020 reflecting how students value their experience at Cambridge School of Art.