2-Term Pathway - International Incorporated Masters (IIM) - Continue to Master of Science - Business Analytics

International Incorporated Masters (IIM) - Continue to Master of Science - Business Analytics enable students to apply the latest analytical and quantitative tools to make informed business decisions based on available data. The course also examines the ethical use and management of data, considering its impact on society and individuals. Designed for both business and non-business graduates, the strength of the program lies in how it integrates business analytics across a range of business disciplines.

Students have the opportunity to specialise in areas such as marketing, finance, Big Data, management, or international business. Aimed at participants who value the combination of business analytical expertise with business understanding, and supported by teaching from Computing Science faculty, the program provides the essential skills to analyse data and comprehend business analytics models.

In a world that generates vast amounts of data, business analytical skills have become increasingly important, highly valued by employers, and in great demand. The program also provides the associated business knowledge necessary for analysts to operate with strong contextual awareness, understanding the ‘needs’ and ‘uses’ of data analysis. To ensure graduates can make the greatest impact in their organisations, the course also teaches how to manage and apply effective visualisation techniques and use prescriptive and predictive analytics focused on business contexts.