Bachelor of Arts (Honours) - Marketing

The BA (Hons) Marketing degree at Derby is designed without traditional examinations, focusing instead on applied, practical, and varied assignments that provide a thorough understanding of marketing theory and its real-world application. The programme includes a range of trips, visits, and guest lectures that demonstrate marketing in practice, with recent examples including visits to Belfast and Dublin and sessions with professionals from JCB and Coors Brewery. Live industry briefs allow students to develop real marketing solutions for businesses, with recent collaborations involving Coors Brewery, Siddiqui Education, and East Midlands Railway. Some modules also offer the opportunity to study abroad, providing a global perspective on marketing practices.

This degree is accredited by the Chartered Institute of Marketing (CIM). Graduates achieving a 2:2 or higher are eligible for exemptions toward CIM Certificate and Diploma modules, supporting accelerated progress toward professional marketing qualifications. Marketing is a dynamic and fast-paced discipline that is essential across private, public, and third-sector organisations. Every business requires marketing to promote goods or services, whether through internal teams or external agencies, and must plan, implement, and monitor marketing activity to achieve commercial success and organisational profitability.

The rise of digital media has expanded both the number and diversity of marketing channels, creating demand for specialist roles in areas such as content marketing, affiliate marketing, social media management, and search engine optimisation. The programme’s modules are specifically designed to reflect these industry trends, ensuring graduates develop the specialist skills and knowledge sought by employers. Students also gain the confidence and creativity to shape organisational marketing strategies, combining all elements of the marketing mix and working effectively with in-house teams or outsourced agencies to deliver successful marketing outcomes.