Graduate Certificate - Digital Marketing Communications and Analytics (MRK)

Working in Canada’s dynamic digital and marketing communications industry requires a strong combination of strategic thinking, creativity, and technical expertise. The two-year Digital Marketing Communications & Analytics graduate certificate program is designed for international students and professionals seeking to enter and succeed in this fast-paced, technology-driven field.

Students develop a solid foundation in core marketing principles while mastering advanced digital marketing strategies and analytics, enabling them to plan, execute, and evaluate integrated marketing campaigns. The program emphasizes hands-on learning through activities such as content creation, presentation skill development, and the use of contemporary digital tools, including AI-based software and social media platforms.

With a global perspective, the curriculum explores Canadian marketing practices while highlighting sustainability, equity, diversity, and inclusion. Practical experience is central to the program and includes an industry-partnered capstone project and a mandatory work term that allows students to strengthen skills in digital analytics, content development, and campaign performance assessment.

Additionally, the program addresses emerging trends and innovative technologies in digital marketing, ensuring graduates are well prepared to adapt, compete, and succeed in an evolving professional landscape.

This program is delivered through Seneca’s hybrid format, with some courses also available in the flexible delivery mode. Coursework is completed through a combination of online and in-person learning, requiring students to attend campus to fulfill on-site academic requirements.

For courses offered in the flexible format, professors teach in interactive learning spaces to students attending physically in classrooms or labs while simultaneously streaming to online learners. This model provides students with the option to participate on campus for an in-person learning experience or to attend classes remotely.