Students will learn key business skills and develop the expertise to successfully plan, market and execute both small and large-scale events in the public, private and not-for-profit sectors. They will also gain a deep understanding of the economic, social and cultural impacts of sport events and sport tourism, as well as the complexities of the sports marketplace.

Theory is blended with real-world experiences—including hands-on projects with organizations such as the local WHL hockey club (Kamloops Blazers), Spartan Canada, Sun Peaks Resort, Pacific Sport and the Kamloops Sports Council. Students will discover a wide range of career opportunities in the local, regional and international sports industry: • Planning and managing sporting, non-sporting and lifestyle events • Working with sports teams • Starting their company managing sports events • Marketing and sales of sports properties • Managing a sport or recreation organization • Directing a club sport facility • Fundraising, marketing and volunteer management