Bachelor of Arts (Honours) - Contemporary Craft and Marketing (CR14)

The Bachelors of Arts Contemporary Craft Major is centered around the practice of designing and making combined with the exploration of materials, primarily in ceramic, metal and textile.

In the material workshops we celebrate tactility, materiality and haptic technologies, seeking less conventional notions of craft through material exploration and project design. Creating and making gives us the confidence to take risks, the ability to solve problems and builds a sense of identity. Alongside developing individually focused work the course will seek to explore key research emerging within society, exploring challenging issues including climate change, mental health diversity. The course will be theoretically underpinned by a series of lectures and seminars to inform research and practice. A strong focus on employability and real-world scenarios will enable contemporary craft graduates to move confidently into diverse fields of practice and work opportunities. Graduates will be confident in forging links with local industries and harnessing the creative energy of the North West. Professional expertise, digital exploration and contextual studies support the creative practice to provide a rich and exciting major.

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.